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At Home with the New Consumer

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July 30, 2020

Merrill Perspectives

The coronavirus is transforming our lives in countless ways, including our shopping habits and needs, as we adapt to our much more solitary lifestyles. But even in the future, as life eventually returns to “normal,” many of the changes in what we buy and how we spend our time could very likely remain.

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At Home with the New Consumer

In this episode of the Merrill Perspectives podcast, our hosts, Candace Browning, Chris Hyzy and Robby Ohmes, explore the impact the coronavirus is having on our consumer culture—including the growing prevalence of “solitary leisure” activities, changes in our buying preferences and the shift to

“E-everything,” and what could be a new wave of product innovation that’s rising to meet the new realities of how we’re living, working, learning and spending time with family and friends. They also look at how different sectors and industries are adapting to these changes, and why, in the longer term, consumer spending could be the key to economic recovery.  And they shine a light on the potential investment opportunities that could emerge as our consumer economy continues to transform.


Institutional Investor magazine announced BofA Global Research as the Top Global Research Firm in 2019 based on surveys held throughout the year. The magazine creates rankings of the top research analysts in a wide variety of specializations, drawn from the choices of portfolio managers and other investment professionals at more than 1,000 firms. BofA Global Research is research produced by BofA Securities, Inc (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. For more information about this award, go to Rankings and recognition from Institutional Investor are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement.


The Chief Investment Office (CIO) provides thought leadership on wealth management, investment strategy and global markets; portfolio management solutions; due diligence; and solutions oversight and data analytics. CIO viewpoints are developed for Bank of America Private Bank, a division of Bank of America, N.A., (“Bank of America”) and Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S” or “Merrill”), a registered broker-dealer, registered investment adviser and a wholly owned subsidiary of Bank of America Corporation ("BofA Corp.").

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