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6 tips for raising generous kids

Easy ways to teach important lessons about the value of money


SMARTPHONES, VIDEO GAMES, THE HOTTEST TOYS, CELEBRITY SNEAKERS. You name it, your kids probably want it. And, of course, as a parent, you want to please your kids. But you also recognize the importance of establishing a charitable mindset from an early age. 


“The question we often get from families is, ‘How do I raise generous, grounded, responsible kids?’” says Matthew Wesley, managing director in the Merrill Center for Family WealthTM. “Philanthropy can be a core tool to help you address that.”


Roughly six out of 10 young parents say they have talked about charitable giving or volunteerism with their children, according to a November 2017 study by the Better Business Bureau Wise Giving Alliance.1 To start the conversation with your kids, Wesley suggests the following tips.


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