Skip To Content

Family is at the forefront for the Hispanic/Latino community

 

Supporting loved ones, paired with a greater desire to uplift the community are true measures of success for many in the Hispanic/Latino community.

Hearing firsthand

 

Hear from individuals who’ve achieved professional and financial success, and are now paying it forward.

 

  • Taking care of elders is a family affair

  • Nonprofit director shares the power of his parents’ legacy

  • This Beverly Hills designer’s family inspired her brand

Different journeys yield different priorities

 

The definition of financial success depends on who you ask. Here’s what the Hispanics/Latinos we surveyed had to say.

  • “Family first”

    3x more likely to want to make family proud.*

  • “Our community depends on us”

    3x more likely to invest in a business of someone they know.*

  • “Hard work is our inheritance”

    64% feel it’s important to take responsibility by working hard.

  • “We’re bilingual”

    73% speak English and another language at home.**

*compared to affluent general population   |   **ages 20-34

 

Young man looking at a mobile phone

Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community

 

We spoke with thousands of individuals from different backgrounds and professional experiences – hearing a wide range of stories of success and wealth creation.

 

Voices of the Community: A Courageous Conversation

 

Our panelists share personal stories, advice and discuss our research findings.

 

Committed to results

 

Listening and learning has given us a better understanding of how we can help Hispanics/Latinos become financially successful. With a wide array of financial solutions, our advisors have the insights, tools and know-how to make them work for you..

What we’re doing
Switch to Accessibility Friendly View

Advancing opportunity

 

We’re committed to helping people in diverse communities reach financial goals. We are already taking action – the listening and learning never stop. Read more about how Bank of America and Merrill are advancing racial equality & economic opportunity.

Ready for a personalized plan based on your unique needs?

See what it’s like to work with a dedicated advisor
who makes your goals a priority.

Try Merrill Advisor Match, a more personalized way
to choose an advisor.

 

Or you can start with our contact form, and we’ll reach out to you.

X

You need to answer some questions first

Then we can provide you with relevant answers.

Get started