Preparation, response & recovery
Hurricanes, earthquakes, wildfires, epidemics, large-scale acts of terrorism. When extraordinary events with tragic outcomes occur and dominate the media cycle, the human reaction is to respond with compassion and to try to provide help. However — whether the event happens next door or halfway around the globe — it is not always easy to know how to have the greatest impact or how to get aid to those who most need it. Sometimes the most effective response is to make grants prior to a disaster striking.
There is a particularly important role for private philanthropy in responding to disasters, as private funding is more flexible and can often reach on-the-ground responders more rapidly than public funds can. In addition, private donors can take the long view and think about impact at all stages of disaster response.
The Center for Disaster Philanthropy (CDP) has defined the four stages of disaster response1 along with opportunities for philanthropic support at each stage:
In their long-running study Measuring the State of Disaster Philanthropy: Data to Drive Decisions2, the CDP has consistently found that the bulk of funding in any given year is on the immediate response phase to disasters. Resilience, risk reduction and mitigation, and usually long-term recovery are all underfunded. The focus on response and relief is understandable, given the immediacy of images and stories that emerge directly after a catastrophic event, and there is no denying the importance of providing critical services—food, shelter, medical care, safety —as soon as possible. However, the longer-term reconstruction and recovery needs are often overlooked, more expensive, and dramatically underfunded by public, insurance and private funds.
In considering a donation in response to a disaster, some key points outlined by CDP and other experts include:
Although motivated by good intentions, the collection of clothing, food or even water to ship to a disaster-struck area may actually contribute to an inefficient or even dangerous allocation of resources. In 1998 after Hurricane Mitch devastated Honduras, there were planes with vital supplies that could not land because the runway was blocked by bales of donated used clothing, including winter coats, which were not needed.
A disaster expert notes that even bottled water isn’t always the most useful donation. For example, 100,000 liters of water will provide drinking water for 40,000 people for one day. Shipping that amount of water from the United States to West Africa would cost about $300,000. However, a relief organization with portable water purification units can produce that same amount of water for approximately $300.5
Experienced aid agencies have repeatedly stressed the importance of cash donations that allow responders to buy exactly the supplies needed in the quantity and type needed. In addition, to the extent that supplies can be purchased locally, it may help to restart economies that have been hit by disaster.
When making decisions about where to give in responding to a disaster, you should continue to undertake due diligence for an organization before you make a grant. Some questions to consider include:
Because disasters touch every facet of life, and all corners of the world, all donors have opportunities to respond to extraordinary events with compassion in a way that aligns with their values and giving priorities.
Bank of America has the expertise and resources available to assist individuals and foundations with giving in response to these events. For more information on this topic, please contact your advisor.
1 The Disaster Life Cycle, Center for Disaster Philanthropy, 2020.
2 Measuring the State of Disaster Philanthropy: Data to Drive Decisions, Center for Disaster Philanthropy, 2021.
3 Adapted from Basic Tips for Disaster Giving, Center for Disaster Philanthropy, 2020.
4 Multiple sources, see for example: cbsnews.com/news/when-disaster-relief-brings-anything-but-relief/
6 Charity and Disaster Fraud, FBI, 2023
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