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Black/African Americans are charting unique paths to success


Building a future with a focus on helping the next generation, Black/African Americans share inspiring journeys.

Hearing firsthand


Hear from individuals who’ve achieved professional and financial success, and are now paying it forward.


  • Restaurateur finds that success starts with her

  • The financial perspectives of Black women

  • Taking Control of Our Financial Success Without Compromise

Different journeys yield different priorities


The definition of financial success depends on who you ask. Here’s what the Black/African Americans we surveyed had to say.


  • “We’re entrepreneurs”

    4x more likely to plan to start a business.*

  • “Sharing our wealth”

    25% more likely to be supporting their family financially.*

  • “Uplifting our community”

    6% more motivated to give back.*

  • "Dedicated to our success"

    37% of Black/African American women are more likely to be motivated by a desire for personal achievement.**

*compared to affluent general population | **compared to affluent general population women

A young couple loughing

Diverse Viewpoints: Exploring Wealth in the Black/African American Community


We spoke with thousands of individuals from different backgrounds and professional experiences – hearing a wide range of stories of success and wealth creation.


Voices of the Community: A Courageous Conversation


Our panelists share personal stories, advice and discuss our research findings.


Committed to results


Listening and learning has given us a better understanding of how we can help Black/African Americans become financially successful. With a wide array of financial solutions, our advisors have the insights, tools and know-how to make them work for you.

What we’re doing
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Advancing opportunity


We’re committed to helping people in diverse communities reach financial goals. We are already taking action – the listening and learning never stop. Read more about how Bank of America and Merrill are advancing racial equality & economic opportunity.

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