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What Can an Advisor
Do for Me?

Probably more than you think. An advisor can offer useful guidance as you make decisions in all areas of your financial life.

By Kerry Hannon

NOT LONG AFTER WE GOT MARRIED, my husband and I decided it was time to set up a meeting with a financial advisor to review the merging of our financial lives. We knew that our lives had taken a significant turn with marriage. Plus, we had different money styles.

Of course, we wanted to have someone evaluate our retirement accounts and other investments, but we also had goals we knew would take some forethought and financial strategizing: starting a family, purchasing a home and continuing the travel we both loved. It took some searching, but we found an advisor who understands both of us. She meets with us separately and together, and has held our hands through more than one uncomfortable money discussion.

These days, because I write about money, I routinely get asked lots of questions about financial advisors. Lately, a lot of people want to know why, with so many choices out there, from target date funds to robo-advisors, they need anyone to help them choose investments. I generally tell them that financial advisors do much more than offer investment advice—the best of them, in my experience, help their clients through many complex financial decisions and life transitions to help them pursue their goals.

Here are four of the most commonly asked questions that I get.

What does a good financial advisor do?

I’ve come to believe a good advisor always starts with identifying your goals—uncovering what’s most important to you and what you want your money to do for you. After all, that’s why there is goals-based wealth management. Working with a good financial advisor means opening up about your hopes and dreams—and then turning that understanding into a personalized financial strategy that can help you make those dreams come true.

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Graphic showing a photo of a smiling couple with two young children. The text reads: The times in your life when you may need an advisor. Tying a knot—and starting a family. Ask an advisor: Can we pay down our student loans and save for the future? How soon should we start saving for college?
Graphic showing a photo of a house and a yard. The text reads: Buying or selling a home. Ask an advisor: What size mortgage can I afford? And can you help me locate a provider? How might we invest our gains from the sale of our house?
Graphic showing a photo an older woman relaxing and listening to music. The text reads: Approaching retirement. Ask an advisor: How do I switch from investing for growth to investing for income? Will my money last if I live into my 90s?
Graphic showing a photo of a grandmother, father and daughter reading a book together. The text reads: Inheriting money. Ask an advisor: What are the rules for an inherited IRA? Should I invest my inheritance or use it to pay to my mortgage?
Graphic showing a photo of a middle-aged mother and adult daughter hugging. The text reads: Caring for a loved one. Ask an advisor: How can I estimate my parents’ possible health-care costs? Will paying for my mom’s care jeopardize my finances?
Graphic showing a photo of a middle-aged woman throwing the bouquet at her wedding. The text reads: Getting divorced—or remarried. Ask an advisor: Will I have enough money to live comfortably after my divorce? How can I provide for the children from my first marriage in my estate plan?

That goals-based conversation should cover all of your priorities—from your family to your career, how you’ll pay for future health-care costs, where you may want to live in the future, how much travel you’re longing to do and what your giving goals are. It may even uncover some goals (starting a business? learning to fly a plane?) that you didn’t realize you had.

It will also take into consideration where you are in your life: Are you nearing retirement and looking to relocate, or just starting a family and wondering how you’re going to pay all those college costs? Will your parents need eldercare in the future? Have you just become a grandparent—if so, do you have a will and inheritance plan in place and have you talked to an estate attorney?

Only after you’ve discussed all that can you and your advisor begin to prioritize your goals and identify those that are most important to you—the must haves—versus those that are just nice to have, or aspirational. Once you’ve done that, you can talk about what sort of investments and financial strategies might help you meet them. "Then, as you reach life’s major turning points, you’ll want to keep checking in,” says Matthew Wesley, managing director of the Merrill Center for Family Wealth.TM “As your life changes, your priorities will change, too, and your advisor should be able to help you make important financial decisions every step of the way.”

What financial decisions can an advisor help me with?

“Think of it like this: Your advisor is a thinking partner, and the financial strategy she or he will help you create is like a personal financial roadmap you can follow to reach your desired goals.”—Matthew Wesley, managing director of the Merrill Center for Family WealthTM 

“Think of it like this: Your advisor is a thinking partner, and the financial strategy she or he will help you create is like a personal financial roadmap you can follow to actively pursue your desired goals,” says Wesley.

No two people will have quite the same set of investment strategies, solutions or approaches. Depending on your goals, as well as your tolerance for risk and the time you have to pursue those goals, your advisor can help you identify the right mix of investments that are appropriate for you and designed to help you reach them.

But the decisions don’t stop there. What if you inherit your parents’ home—is it smarter to sell it and invest the proceeds or rent it out for income? As you approach retirement, you’ll be faced with important decisions about how long to work, when to claim Social Security, what order to withdraw money from your various accounts and how to balance your need for income with your need to help make sure your money lasts your whole long life.

In fact, there are so many financial decisions to be made at every stage of life that, at some point, people often begin to wonder whether they might benefit from working with an advisor—someone who has experience and access to an additional broad range of resources, in mortgage lending, for instance, or trust creation. Someone who can help them make sense of it all.

What is an ongoing relationship with an advisor like?

Once you’ve worked with your advisor to create a strategy that makes sense for you, you’ll meet periodically to make any adjustments that might be needed, based on market activity or changes in your life and the goals you’ve set for yourself. “Along the way, they won’t be afraid to challenge assumptions and push back where needed. They can play devil’s advocate to help you make more effective financial decisions that are in your best interest,” says Wesley.

When markets drop or behave in unpredictable and unsettling ways, an advisor can provide a valuable sounding board. By reminding you of your goals and the risk tolerance considerations you built into your investment strategies, they can help you stick to your strategy or discuss potential adjustments if conditions warrant it and if they’re appropriate for you. They can also provide useful historical data that could remind you of the way markets have performed over the long term, which can help you keep your perspective.

“Financial advisors can be of great help if they will do the following two things,” says Dan Ariely, an author and professor of psychology and behavioral economics at Duke University. “First, they can help us fight against our nature when the stock market goes wild,” he says. “And the second thing is that they can help us figure out how to spend our money more wisely. What to consider buying and what not to buy in order to maximize what is best for your situation.”


Bullet 1 Prioritize your goals and create a personalized financial strategy with customized solutions appropriate for you to help you meet them.
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bullet 2 Regularly review and rebalance your portfolio as markets—and your life—change.
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bullet 3 Manage your emotions and help you stay on track to meet your goals. check mark icon

bullet 4 Save for retirement and develop a plan to withdraw your assets so that you’re less likely to outlive your money. nest icon

bullet 5 Consider the tax consequences of your investment strategies and withdrawals.
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How will I know if I’ve found the right advisor for me?

“Financial advisors can help us fight against our nature when the stock market goes wild, and they can help us figure out how to spend our money more wisely.”—Dan Ariely, professor of psychology and behavioral economics at Duke University

Revealing your most intimate money profile to a stranger can make you feel vulnerable. So while your advisor doesn’t have to be your emotional confidant, he or she does have to be someone you trust and feel comfortable talking to face-to-face. And, if you’re married, that applies to both of you. Do you both feel a rapport with the advisor? Will they talk with you individually as well as together? When my husband and I first began searching for the right advisor for us, we encountered one who seemed most comfortable speaking only to my husband.

“It’s important to get a feel for whether they will take a goals-based wealth management approach to your strategies, rather than just focusing on investments and what the markets are doing,” says Wesley. “It’s also critical to get a handle on how deep the advisor’s experience is in serving clients with a similar degree of wealth,” he adds. Other topics to consider: the range of services that the advisor and the broader firm can provide (such as investments, philanthropy, trust services, insurance, mortgage and other lending solutions).

At its best, a relationship with a financial advisor should focus on your best interest and keep you informed, so that you’re on the right path financially and can concentrate on the things that you’re investing for—your passions in life, your priorities, your family.

Kerry Hannon is the best-selling author of a dozen books, including Money Confidence: Really Smart Financial Moves for Newly Single Women and Great Jobs for Everyone 50+: Finding Work That Keeps You Happy and Healthy ... and Pays the Bills. Her latest book, Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business Mid-Life, came out in June 2019.

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This material should be regarded as educational information on social security and health care costs and is not intended to provide specific advice. If you have questions regarding your particular situation, you should contact your legal and/or tax advisors


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